Rigidity and Salesmanship don't go together. A Sales call which is put off till tomorrow is usually never made. Do it now. Never falling is not an achievement, rising again after a fall is. These are some of the basic mantras which a salesperson should follow in order to achieve higher sales. A specialist salesperson has to acquire special capabilities to sell and market the products he is trying to sell. This book is a must read for all those who wish to explore and succeed in the world of selling. Written in simple language with lot of insight to equip you with right habits, knowledge, process, tools and techniques for a shining career in selling. Semwal through his exclusive Sales Trainings has already trained more than 40000 sales professionals in 100+ corporate houses in the last 13 years. He has shared his wisdom collected through exposure of various industries, products and professionals in this book. His program 'Secrets of Selling' is a hugely successful program.